Costum-made jeans - The perfect fit tailored using the traditional method with upmarket materials.
Who does not know the problem when it comes to shopping for jeans? The jeans' legs are too long, too tight around the hips but too wide around your bottom. On top of that the fitting room is oppressively hot, your stomach is rumbling and you've been dying for the toilet for the past hour already. The frustration in the fitting room is inevitable. Then also trying on the new pair of jeans in front of your own mirror at home is no better. Finding the perfectly-fitting jeans can be compared to playing the lottery. According to studies, women have to try on 18 pairs of jeans to find one pair they are happy with, men 12 pair of jeans.
There are other possibilities: custom-made jeans which fit each individual body shape perfectly. The start-up company SELFNATION, which is located in Zürich and has its creative headquarters in Berlin, proves this. But how does it work? Quick and efficient from the comfortable four walls of your own home. What you need? A measuring tape and internet access. On www.selfnation.ch, women can currently choose from eight different styles ranging from classy to timeless and from strikingly colourful to elegant. Men currently have the choice between four different styles and can go for tight or wide cut jeans in various colours. Since 2016, timeless chinos in different colours as either slim or straight fit are available for our male customers.
Having found a pair of trousers you like, the next step is to take your own measurements. You will have to measure eight parts of your body - from your hip to your ankle. The whole procedure only takes about 5 to 10 minutes.
With your given measurements a 3D visualisation is developed where you can preview your personal jeans or chinos - precisely fitting for custom tailoring. SELFNATION founders Michael Berli and Andreas Guggenbühl explain: "The connection of the art of engineering and fashion design forms the core of our label". The software used for the creation of the individual sewing patterns was developed at the Swiss Federal Institute of Technology in Zurich (ETHZ). The sewing process then takes place in Germany and the Italian speaking part of Switzerland with upmarket Italian fabrics. The representative for fashion development at the Swiss start-up company Selfnation, Sandra Guggenbühl says: "The denim Selfnation uses is manufactured by one of Italy's most popular denim producers and our chino twill comes from Germany". She also emphasizes that the company places great value on highest quality and environmentally friendly manufacturing methods.
The young company with its creative team in IT, mechanical engineering, fashion design and marketing puts emphasis on individuality, value, sustainability and customizing in the fashion industry. "Fashion never stops developing. Selfnation meets ever-changing demands with honesty and continuity.", says Annabel Kober, designer and a former employee of Michalsky in the premium segment. She is now the creator of the perfect balance between creativity, modernism and aesthetics at Selfnation. "We work hard everyday to create custom-made, high-class products that highlight each of our customers' individual needs.
SELFNATION is an approved ETH Spin-Off and is supported by VentureKick.
|February 2019||Release Zero Waste Selvedge Jeans Men|
|December 2018||Release ÖV Weihnachtsaktion|
|October 2018||Release Mobile Scanner|
|August 2018||Release Mocca & Relaunch Portland Chinos Men|
|August 2018||Release Wine & Relaunch Oakland Chinos Women|
|August 2018||Release Casmere Black & Cashmere Blue Women|
|August 2018||Release Cashmere Black & Cashmere Blue Men|
|August 2018||Release Kensington Chino Women|
|July 2018||Release Dusty Blue & Berry Jeans Women|
|July 2018||Relaunch Classic Beige & Plum Red Chinos Women|
|June 2018||Relaunch Dark Red & Blue-Green Chinos Men|
|June 2018||Release Light Green Chinos Women|
|April 2018||Release White Denim & Summer Specials Men|
|April 2018||Release White Denim Special Women|
|March 2018||Fashion Innovation Award|
|March 2018||Release Seiden & Leinen Denim Women & Men|
|March 2018||Release Summer Denim & Chinos Colour Collection SS18 Men|
|March 2018||Release Chinos Colour Collection SS18 Women|
|March 2018||Release Jeans Colour Collection SS18 Women|
|February 2018||Pop-Up Store im Zürich HB|
|January 2018||Release reflektierende Details für Jeans|
|December 2017||Release Geschenkgutscheine|
|November 2017||Release Festtags-Special Women|
|November 2017||Release Business Trousers Men|
|October 2017||Release Chinos Winterstoffe Men|
|October 2017||Release Comfort Selvedge Men|
|October 2017||Release Cashmere Denim Jeans Women & Men|
|August 2017||Release Jeans Colour Collection AW17 Women|
|August 2017||Release Chinos Collection AW17 Men|
|August 2017||Release Chinos Collection AW17 Women|
|June 2017||Release Chinos Collection SS 17 Men|
|June 2017||Release Chinos Collection SS 17 Women|
|May 2017||Road-Trip nach Mass|
|April 2017||SELFNATION UK Launch|
|April 2017||Portrait Kampagne|
|March 2017||Release Colour Collection SS 17 Women|
|March 2017||Release Mid-Blue Jeans Men/Women|
SELFNATION produces exclusive custom-made jeans. Customers from Italy to Sweden are already part of this community. Unfortunately we do not yet deliver to your country.
The first 200 subscribers of your country receive a 40 Dollar voucher, when we start in your country. All pre-launch-subscribers will instantly receive the “Early-Adopters” status. We’ll inform you before we launch in your country.
Why sign up? The first 200 people will receive a $40 voucher and the “Early-Adopter’ status when we launch in your country.
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