SELFNATION trousers are tailor-made. Every single pair of our trousers is custom-tailored to your body measurements. A customised pattern guarantees that your trousers are a perfect fit.
Learn more about the Perfect Fit


In the SELFNATION studio you choose the style and fabric of your new pair of trousers. Take your own measurements with the help of our video instructions and view your own personal 3D model online.
How does SELFNATION work

  • Meet the Experts - andy

    Meet The Experts

    Learn more about the
    SELFNATION experts’ passion.

    Andy Käser, co-owner of Gelateria di Berna
  • Meet the Experts - sybille

    Meet The Experts

    Learn more about the
    SELFNATION experts’ passion.

    Sibylle von Fischer, Founder of Cheesecake Chic
  • Meet the Experts - alissa

    Meet The Experts

    Learn more about the
    SELFNATION experts’ passion.

    Alissa, CEO of PEN PAPER PEACE
  • How do you manage to offer a pair of hand made, made to measure jeans starting from 159 EUR?

    SELFNATION stands for local, traditional tailoring. We only use the best and most exclusive denims from Milan and process them manually in our two jeans factories in the Tessin (Switzerland) and Bayern (Germany). The fact that we offer our much loved unique trousers exclusively online means that we can focus entirely on the production.

  • What does SELFNATION stand for?

    1. For tailor made jeans that fit perfectly.
    2. A conscious choice of local production and traditional tailoring skills to make our jeans.
    3. The processing of Italian premium denims with Greenpeace DETOX Agreement and Oekotex 100 certificate, which are produced ecologically and without the use of harmful chemicals.

  • Where are the trousers produced?

    Our jeans are tailored by hand in two different locations in our traditional jeans factories in Bayern (Germany) and in the Tessin (Switzerland). The men´s line is generally produced in Switzerland where as the women´s line is produced in both locations. In our local factories we produce to the highest quality requirements. We also very conscious to create a fair and safe working environment, a feeling that carries itself over to the attention to detail we invest in our jeans.

  • Which countries do you deliver to and how long are the delivery times?

    SELFNATION offers free shipping to the following countries: Switzerland, Liechtenstein, Germany, Austria, France, Netherlands, Belgium, England, Luxembourg, Denmark and Sweden. If you would like your jeans to be delivered to a different country, please get in touch with Lena. The delivery period is about 10-20 working days and depends on the demands. Shipping times are displayed on the product pages.

  • What possibilities do I have if my trousers don´t fit?

    Do not worry if the fit is not perfect, there is no risk involved and we will assist you to make things right. In any case, though, you should contact us via e-mail or telephone first.
    After consultation with Lena you have the following three possibilities:
    1. You can have your trousers altered at a tailor (for up to CHF 40 / EUR 35 / GBP 30). We will reimburse you the cost of the alteration.
    2. When your jeans require major adjustments, there is a possibility that we will tailor you a new pair of trousers for free.
    3. You have the possibility to request a full refund within 14 days from the delivery. Find here more details.

  • Are the trousers vegan?

    All our chinos and shorts are vegan. When it comes to our jeans all our materials are vegan except the leather tags. If you wish to have your jeans completely vegan without the leather tag, please contact us via email directly after you have ordered your jeans: [email protected]